Give your small brand a big voice
Strategy, positioning and messaging for founder-led DTC brands ready to convert browsers into buyers
Does this feel familiar?
If any of it lands, you’ve come to the right place.
Strategist. Brand builder. Consumer psychologist.
I start inside your customer’s head. I have a Master’s in market research and consumer psychology and have spent 10+ years learning what makes people buy (and what makes them leave).
You didn’t start your brand to become a full-time marketer. But in the chaos of managing the day-to-day, the story stopped getting told properly. That’s the spot I step into – getting inside the brand, finding the message, and building the systems that help a small team get real results.
“Daria manages our creative projects and leads our content initiatives. I couldn’t be more happy to have her on my team and hope to keep working & growing with her for the foreseeable future.”
Better World Products
Master’s
Most marketers are strong in one lane: strategy, creative, or execution. I work across all three, so nothing gets built in a silo and nothing falls through the cracks.
What I can help you with…
I partner with small businesses to help them grow. No “magic formula” – just good old research, best-practice execution, and consistent optimization.
Shopify: a store built around how people actually buy
A store built around how people actually buy
From listing and feed optimization to automation flows and conversion strategies, I can help design your site and manage your products so they shine.
Email Marketing
Email has a strong return on investment, as long as it’s done intentionally. I can optimize lead capture, welcome subscribers, and design effective funnels.
Social Media
Elevate your brand’s presence on platforms like LinkedIn, Instagram, Facebook, and TikTok. Engage audiences where they are with content that resonates.
Content, SEO & GEO
AI has changed the game, so I like to think of SEO as “search everywhere optimization”. I’ve written on topics like travel, education, e-commerce and tech, for all types of audiences.
How I work…
Understand
I learn your brand, your customer, and where you’re losing them.
Strategize
We agree on the few moves that will actually move the needle.
Build
I execute: store, listings, copy, content. Done properly.
Refine
We measure, adjust, and compound the wins.
A partner who actually sticks around
Most agencies move on once the brief is done. I stay in it – learning your brand, refining the strategy, and growing alongside you.
Ready to give your brand the voice it deserves?
Book a free 15-minute call:
Or send me a message: